How Dry I.D. 03/27/2006 Greg Schirf of Wasatch Brewery is riding the wave of publicity over the intelligent design controversy in Utah. He came out with a new “intelligently designed” beer: Evolution Amber Ale. The press release expresses his alarm over the alleged erosion of separation of church and state, but how serious (or sober) he was may be a matter of dispute:
To critics who accuse him of just being up to the same old publicity stunts, the often times contentious brewmeister responds, “Perhaps, but we are really trying to live up to our mission statement, ‘Craft the finest ales and lagers possible. Achieve a commercial profitability while maintaining the highest level of social responsibility. And have as much fun as we can legally get away with.’”
Previous stunts included marketing a beer as the Gold Medal winning “unofficial” Amber Ale of the 2002 Winter Olympics.
If this were intelligently designed product, why didn’t they show the fully-evolved primate with a beer belly? This guy clearly didn’t get his physique drinking Evolution Amber Ale, and if he were fully evolved, he would be sitting in the pose of Rodin’s Thinker, not pumping glass. Thinking of that, it would be fun to see the Discovery Institute donate truckloads of this stuff to the NCSE in a goodwill gesture. While they’re getting stoned, the real thinkers, fully clothed and in their right minds, could be attending school board meetings, campaigning, writing books and forming IDEA clubs – whatever they can do to enhance the Darwin Party’s morning hangover experience. Come morning, ID supporters could even offer them free therapy. They could tell them that the quickest way out of a hangover is more Evolution Amber Ale. It not only smothers the depression, they can argue, but enhances mutagenesis, providing more raw material for evolution. This is the way to kill a strife with kindness.